BostonPocketPC

Well the buzz has hit the interweb whether it be good or bad about the series of Bill Gates and Jerry Seinfeld commercials with the first one airing last night. People are talking about it and as those in advertising say if people are talking about it they did their job. The first one seemed to be along the lines of the other humorous segment videos/vignets that were shown at several Microsoft conferences in the past.

Microsoft has a few more than just that video on their newly launched Windows site. Microsoft actually has several other videos that tell more of a story, that I think work much better and really get the word out about their products. Hopefully we will see them not only online but also on your HD television during the new fall prime time lineup. :)

They have a series of videos linking their technologies of Windows, Windows Mobile (which had a slight revamp) and Windows Live performing several tasks. These are really well done and are much better than the 15 second commercials that air on the Windows Vista Media Center when watching streaming video from the Internet Video section. They are very similar to the Digital Lifestyle video that was on the Internet, but never reached television that show the integration and usage scenarios of several Microsoft products and services.

I really like this one called Sharing your Photos, but it clocks in at 1:22. There are several more here.

Work from Anywhere is good too, more of those here. I think some of us have actually experienced this. :)

Entertainment to go isn’t bad either with a few more here.

And lets not forget Gaming for Everyone with more here.

Microsoft looks to have a pretty good ad campaign brewing. It is much better than what has been done in the past especially what wasn’t done after the Vista launch, but they may want to lead viewers to at least check out the rest of these videos beyond the online experience and if they wanted to spread the word they should at least allow people to share links to the videos. ;) Or maybe this is what Microsoft is hoping for increased site traffic with people checking out the rest of these videos online. I guess we will have to wait and see…