BostonPocketPC

Well, congratulations are in order for our hard working friends over at Ivy Worldwide (formerly Buzz Corps), who were selected by Hewlett Packard for the HP Circle Award by HP Worldwide Marketing Executives in an an extensive competition among several other marketing companies. The had also were the 2008 Wommie Award Winner for the 31 Days of the Dragon Giveaway Promotion.

Ivy Worldwide created the "31 Days of the Dragon" promotion in July 2008 - which ran on 31 separate blogger sites for 31 days. We were extremely fortunate to have participated with 30 other websites and blogs, where BostonPocketPC was honored to be selected to be a part of this promotional program for HP.

There were 411 entries of various promotional campaigns from 36 countries, each of which was seeking recognition for their work in promoting HP products. HP Global Marketing Executives were seeking to reward the highest performers that showed creativity, a high return on investment, and brand building via the HP Circle Award.

HP Circle Award

Created to celebrate MARKETING AND DESIGN EXCELLENCE at the company, HP’s CIRCLE Awards have created some fierce internal competition. In 2009, the global technology leader saw an unprecedented 411 entries pouring in from 36 participating countries for the chance to be recognized with this prestigious award sponsored by HP’s GLOBAL MARKETING EXECUTIVES.

Entries were judged according to the CIRCLE criteria of Collaboration, Innovation, Relevance, Consistency, LEADERSHIP, and Effectiveness. The overall goal: to reward CREATIVITY, ROI and brand building. In the first round of judging, review panels from within HP chose finalists in each of 14 categories. In the second round, executive judges were invited to HP headquarters to select CIRCLE Award winners

Again Congratulations! Not only to Ivy Worldwide, but this is something that should be shared with every blogger who participated in the campaign and their online communities!