BostonPocketPC

At a media lunch on Monday the folks at Yahoo discussed the futures of Yahoo, some new features and services and what grabbed our attention was the introduction of a New Mobile Home Page and Yahoo! Go 3.0. In a series of announcements Yahoo! announced its strategy to enable and serve billions of multiple users by providing services customers, developers, publishers, and advertisers see eye to eye on. 

There were 4 points that they focused on:

1. The developer and publisher allowing them to move their services to the mobile market quickly at a low cost, with little work to provide rich content to hundreds of different devices via the Yahoo! Mobile Developer Platform that allows for Yahoo's popular Widgets to be ported to the mobile platform.

2. Building core indispensable mobile services that can be customized for the individual user like weather, Flight Tracker, Yahoo Answers, and Wikipedia. By visiting beta.m.yahoo.com from select mobile phone browsers, consumers can experience an open and customizable home page where users can personalize their mobile experience like never before.

3. Yahoo plans to setting the gold standard for the best mobile Internet experience across the widest range of devices and wants to be the number one portal for mobile devices ahead of Windows Live and Google. They plan on doing this through its personalized home page which was kind of there in version 2.0, but it is much better in 3.0. They also wan t the make the UI easier and faster for the user to use and of course through the use of Mobile Widgets from what we saw is a winner we just hope that the developers of the popular desktop Widgets that we have come to love will be ported to mobile handsets.

4. Lastly they focused on advertising for publishers to the fast-growing mobile audience. They gotta make some money right?

To check it out you can either head to mobile.yahoo.com and you can text message how to download the latest Yahoo Mobile Go! 3.0 beta to your handset or go to punch in get.go.yahoo.com into your handset's browser.