Looking to make strides in the public sector and SMB markets AMD launched a new laptop platform called Puma targeting users that want to take their HD content with them wherever they are. Utilizing both the AMD Turion X2 Ultra Dual-Core Mobile(Griffin) processor and AMD M780G with the ATI Radeon HD 3000 graphics chip the new platform promises to deliver a “Full HD Experience”. With Intel's delay of its new Centrino 2 Laptop system, this could be a golden opportunity for AMD during the back-to-school purchase season.
There are several new notebook designs based on Puma coming from leading OEMs including Acer, Asus, Clevo, Fujitsu, Fujitsu Siemens Computers, HP, MSI, NEC and Toshiba.
The AMD Turion X2 Ultra Dual-Core Mobile processor includes top enhancements including AMD Independent Dynamic Core Technology, a new mobile-optimized memory controller, and power-optimized HyperTransport™ 3.0. The new mobile AMD 7-series chipset, AMD M780G and AMD SB700, features integrated ATI Radeon HD 3200 Graphics and delivers support for Microsoft DirectX® 10. The integrated graphics deliver up to three times the 3D graphics performance of comparable competitor graphics and offer ATI Avivo™ HD Technology for smooth video playback in hi-def format.
Complementing the video capabilities to deliver a rich visual experience, the platform also offers the ATI Mobility Radeon HD 3000 series discrete graphics, including the previously announced ATI Mobility Radeon 3400 and 3600 Series, and the new ATI Mobility Radeon™ 3800 Series, also introduced today. The 3800 Series delivers the highest levels of graphics performance in the ATI Mobility Radeon HD family, with support for PCI Express® 2.0, the only graphics processor with DirectX 10.1, integrated digital output support for HDMI, DVI and Display Port, and multi-monitor functionality with native support for up to 4 monitors for mainstream notebooks. When using notebooks with both integrated and discrete graphics, users can also benefit from ATI CrossFireX™ Technology, a feature of ATI Hybrid Graphics Technology designed to boost graphics performance up to 70 percent by running the integrated and discrete graphics together.
“Windows Vista enhances the overall performance and productivity of the personal computer, offers rich visual experiences and makes the digital lifestyle easier, safer, more entertaining and better connected than ever before,” said Steven Guggenheimer, corporate vice president of the OEM division at Microsoft. “The next-generation AMD notebook platform provides optimized technologies that will provide an even richer visual experience for customers running Windows Vista and other graphically demanding applications.”
...Business users increasingly are recognizing the need to support today’s graphics-rich applications and operating systems in a more mobile business world. Small- and medium-sized businesses also recognize the ability of notebook PCs to increase productivity, and require improved security to prevent data loss. With designs that enable industry-standard security and manageability such as Trusted Platform Module and Enhanced Virus Protection™*, small- and medium-sized businesses will find the next-generation AMD notebook platform helps meet their needs...
For more of the press release head here.
Features:
- Full HD1 Experience: Get the ultimate in HD visual performance with ATI Avivo™ HD2 Technology for full 1080p3 playback of Blu-ray4 and other HD content.
- Superior Technologies: Optimized technologies for improved graphics performance, fast wireless and long battery life.
- Greater Value: Secure, integrated, smart designs that bring everything together to give you more now and looking ahead.
AMD also announced the AMD Changing the Game Signature Program
which is an initiative of the AMD Foundation designed to connect AMD’s industry leading graphics processing power with the power of developing and playing digital games to educate young people and affect positive social change in an increasingly technology driven society. The new program champions the evolution of digital gaming toward becoming a more dynamic entertainment AND educational experience for youth by working with nonprofit organizations, foundations and other companies to use digital game design to teach disadvantaged youth essential STEM (Science, Technology, Engineering, and Math) and life skills.
To check out AMD's Press Conference at Computex head here.